Our products contain no preservatives, artificial flavors, colorings,, fillers or by-products which are nowadays commonly found in many pet and even human foods. You may ask why do Forest's products use meal instead of meat.

According to "The Dog Food Project":

 

"There is no such thing as "human grade meat meal", since meat meal is never produced for human consumption and the facilities producing it are not licensed or certified to manufacture human-edible products that meet FDA standards. If you are looking for the closest comparable thing, it would be something like meats that are freeze-dried after cooking, such as for backpacking and emergency food rations. These are made by manufacturers whose processing facilities fall under the regulatory requirements of the human food industry though, not the pet food industry!

 

However, this doesn't mean that all meat meal is of poor quality and should be avoided. Just like with any other dog food ingredient, there are many different levels of quality, and by law pet food manufacturers are not permitted to make any statements on the product packaging or in the ingredient list in regards to the quality of what is used.

As a simple example, which I have already cited in other places on this site, "chicken meal" could be a product made only from high-quality, deboned chicken breasts, much like the kind you would find in a grocery store; or it could be made from the entire carcasses of spent egg farm hens at the end of their productive cycle. These hens put all their energy into producing eggs and do not have a lot of muscle on their skeletal frames, so you have a fairly high ratio of skin and bone vs. quality muscle meat. One defining characteristic of a high quality meat meal is a low ash content, which means the proportion of bone to meat is low."

 

 

 

 

 

 

Also with AAFCO Definitions:

 

"Meat meal is the rendered product from mammal tissues, exclusive of any added blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents except in such amounts as may occur unavoidably in good processing practices. It shall not contain added extraneous materials not provided for by this definition."

 

"Poultry meal is the dry rendered product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of poultry or a combination thereof, exclusive of feathers, heads, feet, and entrails.It shall be suitable for use in animal food. If it bears a name descriptive of its kind, it must correspond thereto."

 

"Fish meal is the clean, dried, ground tissue of undecomposed whole fish or fish cuttings, either or both, with or without the extraction of part of the oil. If it contains more than 3% salt (NaCl), the amount of salt must constitute a part of the product name, provided that in no case must the salt content of this product exceed 7%. The label shall include guarantees for minimum crude protein, minimum crude fat, maximum crude fiber, minimum Phosphorus (p) and minimum and maximum calcium (Ca). If it bears a name descriptive of its kind, it must correspond thereto.

 

"Pros* Contributes a more concentrated amount of animal protein to a product since it contains only about 10% moisture, making the food more species appropriate. * No limit on the amount that can be used in a food formula, which permits the creation of high-protein, low-carb dry foods."

 

Health requires healthy food. In FOREST, you can trust.

About Us

IN FOREST WE TRUST

Premium Quality. Made in New Zealand.

FOREST is a 100% grain-free recipe dedicated to providing our furry friends with the finest quality, natural, and anti-oxidant foods. 

 

Below are some of the benefits associated with feeding dogs grain free foods:

  • decreased allergies or allergy remission

  • improved skin and coat

  • increased appetite in picky eaters

  • increased energy

  • easier passing of stools

  • reduced stools

  • decreased weight for obese dogs

  • improvement in impacted anal glands

  • healthier digestion

  • clearer eyes

  • good muscle development

  • better temperament

 

FOREST’s range of pet foods are manufactured in New Zealand where stringent agricultural and manufacturing standards are ensured. The raw ingredients (meat) we used are wild or free-range meats which are not subjected to growth hormones nor steroids.

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The clearest way into the universe is through a forest wilderness.   - John Muir

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240 Jellicoe Street, Te Puke, New Zealand